Unilever helps entrepreneurs go from start-up to scale-up

  • Unilever on taking its startup program Foundry to Asia


Last week Unilever Foundry carried out a live startup competition at Singapore-based event InnovFest UnBound. It crowned AI-powered predictive marketing platform NextUser as the champion, after pitting seven startups against each other in a three-minute pitch-off style battle.

The Drum spoke to Barbara Guerpillon, Unilever Foundry manager for Southeast Asia and Australia, to find out about the program’s global growth and what the FMCG giant is looking for in Southeast Asia.

How long has the Foundry been going in Asia and how has it been so far?

The Unilever Foundry was set up in May 2014, with a team headquartered in London. We have a presence in San Francisco, and in Singapore for Asia. Since then, we have launched over 100 pilots with innovative startups around the world.